You opened Snapchat to reply to one message. You've opened it 30 more times since then. That was today.
This isn't unusual. Snapchat users open the app 30-40 times per day on average, more frequently than any other social platform. Each session is brief (averaging around 30 minutes total daily), but the constant checking creates an "always on" relationship with the app. For US teens, that translates to 1 hour 30 minutes per day, second only to TikTok in daily screen time.
Snapchat's user base is 51.1% Gen Z, the highest concentration of any major platform. With 800+ million monthly users and 414 million daily active users, Snapchat has carved out a unique position: not the biggest platform, but the most frequently checked. The app's ephemeral messaging, streak mechanics, and AR filters create engagement patterns fundamentally different from Instagram's passive scrolling or YouTube's "one more video" loop.
This page compiles comprehensive data on exactly how much time people spend on Snapchat, how often they open it, and what those usage patterns mean for attention and daily habits. All statistics are cited with sources.
| 30-40 times per day - Average number of times users open Snapchat, creating an "always on" checking pattern more frequent than any other major social platform (Snapchat internal via Backlinko, 2025) |
| 30 minutes per day - Global average Snapchat usage time among users 18+, with US teens spending significantly more at 1 hour 30 minutes daily (eMarketer, 2023; Exploding Topics, 2026) |
| 51.1% of US users are Gen Z - The highest concentration of Gen Z users on any major social platform, making Snapchat uniquely youth-focused (Backlinko, 2024) |
| 414 million daily active users worldwide - Up 10.4% year-over-year from 375 million in Q4 2022, with 196 million new daily users added over the past 4 years (Backlinko, 2024) |
| 5+ billion Snaps created daily - Along with over 4 billion chats sent per day, demonstrating the platform's role as primary messaging app for younger users (Snapchat official via The Social Shepherd, 2026) |
| 250+ million users engage with AR lenses daily - Snapchat's augmented reality filters represent a unique engagement mechanism not found on competing platforms (Snapchat Investor Relations via The Social Shepherd, 2026) |
Table of Contents
- How Much Time Do People Spend on Snapchat?
- Snapchat vs Other Social Media Platforms
- Snapchat User Demographics
- Snapchat Feature Usage and Engagement
- Snapchat Growth Over Time
- Mental Health and Snapchat Usage
- How to Reduce Snapchat Screen Time
- FAQ
How Much Time Do People Spend on Snapchat?
Snapchat's usage pattern differs from every other major social platform. Users don't spend long continuous sessions scrolling through feeds. Instead, they check constantly throughout the day in brief bursts.
Daily Average Time
30 minutes per day is the average time spent on Snapchat among users 18+ globally (Snapchat internal research, 2023; eMarketer, 2023). This translates to:
- 3.5 hours per week
- 15 hours per month
- 182.5 hours per year (7.6 full days)
- 5.2% of waking hours (assuming 8 hours of sleep)
However, this average masks significant variation by age. Young users spend considerably more time on the platform.
Usage by Age Group
Snapchat shows the steepest age-based usage decline of any major platform:
| Age Group | Daily Minutes | vs 18-24 |
|---|---|---|
| 18-24 | 28-35 minutes | - |
| 25-34 | ~25 minutes | -29% |
| 35+ | ~15 minutes | -57% |
Sources: Social Pilot, 2025; Twin Strata, 2025
Some sources report US adults averaging just 8 minutes per day overall, with the 18-24 demographic pulling the average up to 28 minutes (Twin Strata, 2025). This dramatic age divide reflects Snapchat's Gen Z concentration.
Teen Usage Time
Teenagers spend significantly more time on Snapchat than adults:
- 1 hour 12 minutes per day - Global teen average (Exploding Topics, 2026)
- 1 hour 30 minutes per day - US teen average (Exploding Topics, 2026)
- Teens use Snapchat second only to TikTok in daily time spent (Exploding Topics, 2026)
US teens' 90 minutes daily (1.5 hours) on Snapchat translates to 547.5 hours per year, or 22.8 full days annually.
The "30+ Opens Per Day" Pattern
Snapchat's defining characteristic isn't session length but session frequency:
- Users open Snapchat more than 30 times per day on average (Reddit/Analyzify, 2024)
- Nearly 40 times per day according to Snapchat internal data (via Backlinko, 2025)
This "constant checking" pattern is unique to Snapchat. While users might spend 30 minutes total, that time is fragmented across dozens of brief opens throughout the day. The ephemeral nature of messages, streak maintenance mechanics, and notification design all encourage frequent returns rather than long sessions.
Snapchat vs Other Social Media Platforms
Snapchat occupies a middle position in total time spent but leads all platforms in open frequency.
| Platform | Daily Minutes | Difference from Snapchat |
|---|---|---|
| TikTok | 53.8 min | +23.8 min (+79%) |
| YouTube | 48.7 min | +18.7 min (+62%) |
| X (Twitter) | 34.1 min | +4.1 min (+14%) |
| 33.1 min | +3.1 min (+10%) | |
| 30.9 min | +0.9 min (+3%) | |
| Snapchat | 30.0 min | - |
| 24.1 min | -5.9 min (-20%) |
Source: eMarketer, 2024-2025; Cropink, 2025
Snapchat trails TikTok by 23.8 minutes (79%) and YouTube by 18.7 minutes (62%) in total daily time. However, these numbers don't capture Snapchat's unique engagement pattern. While Instagram users might check the app 5-10 times daily and TikTok users 8-12 times, Snapchat users open the app 30-40 times per day, creating constant micro-interactions rather than dedicated scrolling sessions.
Teen Platform Comparison (Exploding Topics Data)
Among teenagers specifically, Snapchat ranks 2nd in time spent:
| Platform | Global Teen Time | US Teen Time |
|---|---|---|
| TikTok | 1h 47m | 1h 53m |
| Snapchat | 1h 12m | 1h 30m |
| 45m | - | |
| 20m (global) | 18m |
Source: Exploding Topics, 2026
Snapchat User Demographics
Snapchat's demographic profile is the youngest and most concentrated of any major social platform.
User Base Size
- 800 million monthly active users worldwide (Backlinko, 2025)
- 900+ million monthly active users according to Snapchat official data (Q1 2025)
- 414 million daily active users globally (Backlinko, 2024)
- 453 million daily active users per Snapchat for Business (2025)
- 10.4% year-over-year increase in daily users from 375M in Q4 2022 (Backlinko, 2024)
- 196 million new daily users added over the past 4 years (Backlinko, 2024)
The variation in reported user numbers (800M vs 900M+ MAU, 414M vs 453M DAU) reflects different measurement methodologies and timeframes, but the trend is consistent: steady growth with strong daily engagement.
Regional Distribution
| Region | Daily Active Users | Share |
|---|---|---|
| Rest of World | 218 million | 52.66% |
| North America | 100 million | 24.15% |
| Europe | 96 million | 23.19% |
Source: Backlinko, 2025
More than half of Snapchat's daily users (52.66%) come from markets outside North America and Europe, reflecting strong growth in Asia, Middle East, and other emerging markets.
Age Distribution
Snapchat's age distribution shows extreme youth concentration:
Global Ad Audience by Age:
| Age Group | Share of Ad Audience | Female | Male |
|---|---|---|---|
| 13-17 | 18.6% | 9.7% | 8.9% |
| 18-24 | 38.1% | 17.8% | 20.3% |
| 25-34 | 23.6% | 11.2% | 12.4% |
| 35-49 | 13.9% | 8.1% | 5.8% |
| 50+ | 3.7% | 2.4% | 1.3% |
Source: DataReportal via Backlinko, 2025
56.7% of Snapchat's ad audience is under 25 (18.6% ages 13-17 plus 38.1% ages 18-24). This is the youngest demographic profile of any major social platform. Only 3.7% of users are 50+, compared to 19.4% for YouTube or 24.3% for Facebook.
US Age Distribution:
| Age Group | Share of US Users |
|---|---|
| 15-25 | 48% |
| 26-35 | 30% |
| 36-45 | 18% |
| 46-55 | 11% |
| 56+ | 5% |
Source: Statista via The Social Shepherd, 2026
78% of US Snapchat users are under 35 (48% ages 15-25 plus 30% ages 26-35). The platform's Gen Z concentration is unmatched: 51.1% of US monthly users are Gen Z, the highest of any major social platform (Backlinko, 2024).
UK Age Distribution:
- 77% of 18-24 year olds use Snapchat (Statista via The Social Shepherd, 2026)
- 38% of 35-44 year olds use Snapchat (Statista via The Social Shepherd, 2026)
- 8% of 55-64 year olds use Snapchat (Statista via The Social Shepherd, 2026)
- 2% of 75+ year olds use Snapchat (Statista via The Social Shepherd, 2026)
Gender Distribution
- Global: 50% male, 50% female (nearly perfect split) (Statista via The Social Shepherd, 2026)
- US: 54.7% female, 45% male (US skews female) (Statista via The Social Shepherd, 2026)
- 70% of female Gen Z use Snapchat vs 64% of male Gen Z in the US (Statista via The Social Shepherd, 2026)
Teen Usage Patterns
Snapchat's teen penetration remains strong despite competition from TikTok and Instagram:
- 55% of US teens use Snapchat daily (Pew Research, 2024)
- ~12% of teens use Snapchat "almost constantly" (Pew Research, 2024)
- 54% weekly usage among teens, maintained stable from 2020-2021 (Statista via The Social Shepherd, 2026)
- Snapchat reaches 75% of 13-34 year-olds in the US (Snapchat Investor Day 2023 via The Social Shepherd, 2026)
Geographic Distribution
Top 10 Countries by User Count:
| Rank | Country | Users (Millions) |
|---|---|---|
| 1 | India | 200.97 |
| 2 | United States | 106.24 |
| 3 | Pakistan | 30.2 |
| 4 | France | 27.35 |
| 5 | UK | 23.67 |
| 6 | Saudi Arabia | 22.64 |
| 7 | Germany | 19.68 |
| 8 | Iraq | 17.74 |
| 9 | Egypt | 17.24 |
| 10 | Mexico | 16.01 |
Source: DataReportal via Backlinko, 2025
Highest Penetration Rates (18+ population):
- Saudi Arabia: 76.2% (Backlinko, 2025)
- Norway: 71.7% (Backlinko, 2025)
- UAE: 52.9% (Backlinko, 2025)
- Denmark: 48.8% (Backlinko, 2025)
- France: 47.0% (Backlinko, 2025)
- Sweden: 45.8% (Backlinko, 2025)
- Ireland: 45.2% (Backlinko, 2025)
- Netherlands: 41.6% (Backlinko, 2025)
- UK: 35.1% (Backlinko, 2025)
- US: 33.8% (Backlinko, 2025)
Saudi Arabia and Norway show exceptionally high penetration rates (76.2% and 71.7%), significantly higher than the US (33.8%).
Snapchat Feature Usage and Engagement
Snapchat's feature ecosystem drives its unique usage patterns: ephemeral messaging, AR filters, location sharing, and Spotlight (TikTok competitor).
Content Creation Volume
- 5+ billion Snaps created daily (Snapchat official via The Social Shepherd, 2026)
- 4.75 billion Snaps per day (Q4 2022 data via Backlinko, 2025)
- Over 4 billion chats sent daily (Thunderbit, 2026)
The volume of content creation (5+ billion Snaps plus 4+ billion chats daily) demonstrates Snapchat's role as a primary messaging platform, not just a social network.
AR Lens Engagement
Snapchat's augmented reality features represent a unique differentiator:
- 250+ million users engage with AR lenses daily (Snapchat Investor Relations via The Social Shepherd, 2026)
- 3.5 million lenses created by 350,000+ creators (Backlinko, 2025)
- AR face filters and world lenses drive significant engagement time beyond messaging
No other major platform has comparable AR engagement. Instagram and TikTok offer filters, but Snapchat pioneered the space and maintains the most sophisticated AR ecosystem.
Snap Map Usage
- 350+ million users access Snap Map monthly (Q4 2023 via Backlinko, 2025)
- Up from 250+ million in Q4 2020, representing 40% growth (Backlinko, 2025)
Snap Map's location-sharing feature drives additional engagement beyond messaging and Stories, creating a social discovery layer unique to Snapchat.
Spotlight (Short-Form Video)
Snapchat's TikTok competitor shows meaningful traction:
- $1 million+ paid daily to top Spotlight creators (Snapchat Investor Relations via The Social Shepherd, 2026)
- Spotlight content integrated into the main Snapchat experience, competing for attention alongside messaging
Snapchat Growth Over Time
Snapchat's growth trajectory shows a platform that survived TikTok's rise and Instagram Stories' competition to maintain steady expansion.
User Growth
| Period | Daily Active Users | Growth |
|---|---|---|
| Q4 2022 | 375 million | - |
| Q4 2023 | 414 million | +10.4% YoY |
| 4-year total | +196 million | +52.3% growth |
Source: Backlinko, 2025
Snapchat added 196 million new daily users over 4 years, representing 52.3% growth. The 10.4% year-over-year increase from Q4 2022 to Q4 2023 shows acceleration, not decline, despite fierce competition from TikTok and Instagram.
Teen Usage Stability
- 54% weekly usage among teens maintained stable from 2020-2021 (Statista via The Social Shepherd, 2026)
- 55% of teens use Snapchat daily in 2024 (Pew Research, 2024)
- Teen adoption has plateaued but not declined, unlike Facebook's teen collapse
Feature Expansion Growth
- Snap Map users: 250M (Q4 2020) → 350M+ (Q4 2023), representing 40% growth (Backlinko, 2025)
- AR lens creation: 3.5 million lenses by 350,000+ creators (Backlinko, 2025)
- Snapchat+ subscribers: 2 million (January 2023) → 7 million (December 2023), representing 250% growth in 11 months (Snapchat official via Backlinko, 2025)
Revenue Growth
- $4.61 billion in annual revenue for 2023, nearly flat from 2022 (Backlinko, 2025)
- Expected to reach $6.87 billion in 2025 (Statista via The Social Shepherd, 2026)
- 49% revenue increase projected from 2023 to 2025
Revenue by Region (2023):
| Region | Revenue | Share |
|---|---|---|
| North America | $2.95 billion | 64.1% |
| Europe | $772 million | 16.76% |
| Rest of World | $882 million | 13.04% |
Source: Backlinko, 2025
Average Revenue Per User (ARPU)
- $3.29 per user in Q4 2023 (Backlinko, 2025)
- Down from $3.47 in Q4 2022 (Backlinko, 2025)
The declining ARPU despite user growth suggests monetization challenges, though the projected revenue increase to $6.87B in 2025 indicates improving economics.
Mental Health and Snapchat Usage
Snapchat's impact on mental health differs from Instagram's body image focus, Facebook's loneliness paradox, or YouTube's sleep disruption. The primary concerns center on the "always on" culture created by streak mechanics, ephemeral messaging anxiety, and constant checking behavior.
Screen Time and Teen Health Outcomes
While these statistics cover all screen time (not Snapchat exclusively), they provide context for heavy social media use:
- Teens with 4+ hours of daily screen time: 59.9% report being infrequently well-rested vs 40.1% with under 4 hours (CDC via Exploding Topics, 2026)
- 49.2% of heavy screen users report irregular sleep routines vs 29.2% of lighter users (CDC via Exploding Topics, 2026)
- Depression symptoms present in 25.9% of high screen time teens vs 9.5% of low screen time teens (CDC via Exploding Topics, 2026)
The "Always On" Culture
Snapchat's unique usage pattern creates psychological pressure:
- 30-40 opens per day creates constant interruption throughout waking hours
- Streak mechanics require daily engagement to maintain, creating obligation rather than choice
- Ephemeral messaging creates FOMO (fear of missing out) since content disappears
- Read receipts create social pressure to respond immediately
Research on addictive app design patterns, published in JAMA, identified several mechanisms that encourage compulsive checking: variable reward schedules (you never know what message or Snap awaits), social obligation mechanics (streaks), and ephemeral content that creates urgency. Snapchat employs all three, contributing to the 30-40 daily opens pattern.
Constant Checking and Attention Fragmentation
The average Snapchat user opens the app 30-40 times per day. Even if each check is brief (2-3 minutes), that creates 30-40 interruptions to whatever else the user was doing. This constant context-switching has documented cognitive costs: reduced ability to focus, lower task completion rates, and increased stress from perpetual availability expectations.
Common Sense Media's research on teen media use has documented this "always on, never done" phenomenon. While specific Snapchat data is limited, the organization's longitudinal studies show that platforms requiring frequent checking (like Snapchat's streak mechanics) create higher stress levels than platforms with passive consumption (like YouTube).
Teen Desire to Reduce Usage
- 52% of prolific smartphone users ages 11-18 want to reduce device reliance (Exploding Topics, 2026)
- 46% don't know how to reduce their screen time (Exploding Topics, 2026)
How to Reduce Snapchat Screen Time
Reducing Snapchat usage requires addressing both total time spent and the constant checking pattern that fragments attention throughout the day.
Built-In Snapchat Tools
Snapchat provides limited native screen time controls:
- Do Not Disturb mode: Settings → Do Not Disturb to silence notifications during specific hours
- Notification management: Settings → Notifications → disable everything except messages from close friends
- Ghost Mode: Settings → Snap Map → Ghost Mode to stop sharing your location (reduces FOMO and map-checking)
Unlike Instagram, TikTok, or YouTube, Snapchat doesn't offer built-in daily time limit reminders or usage dashboards. This reflects the platform's design philosophy: Snapchat wants you checking constantly.
Device-Level Approaches
- iOS Screen Time limits: Settings → Screen Time → App Limits → Add Limit for Snapchat. Set a strict daily limit (30 minutes or less) with a passcode someone else holds.
- Focus Mode: Settings → Focus → create modes that hide Snapchat during school, work, or sleep hours.
- Remove from home screen: Long-press Snapchat → Remove App → Remove from Home Screen. The app remains installed but requires deliberate search to access.
- Disable all notifications: Settings → Notifications → Snapchat → toggle off all alerts. This breaks the constant-checking cycle.
Addressing the Streak Problem
Snapchat streaks create artificial urgency that drives daily opens regardless of desire to use the app:
- Let streaks die: The simplest solution is accepting that streaks are a game mechanic designed to keep you checking daily, not a measure of friendship quality.
- Delegate streaks: Some users share login credentials with trusted friends who maintain streaks on their behalf, though this violates Snapchat's terms of service.
- Set streak-only times: Designate one specific time daily to maintain streaks (e.g., 7 PM only), rather than checking whenever the notification arrives.
Friction-Based Strategies
Snapchat's constant-checking pattern is harder to break than passive scrolling because it's driven by social obligation (streaks, message responses) rather than algorithmic content. The most effective approach involves redesigning triggers.
Removing Snapchat from your home screen creates a small but meaningful barrier. The app is still accessible when needed for genuine communication, but the visual trigger that prompts the 30-40 daily reflexive opens is gone. Tools like Blank Spaces take this further, replacing the entire app grid with a minimal interface. Snapchat remains available for messaging, but the yellow icon that triggers automatic checking disappears.
Behavioral Strategies
- Batch communication: Instead of responding immediately to every Snap, designate 2-3 times daily to check and respond to all messages at once.
- Delete and reinstall: Remove Snapchat during work hours or sleep hours, then reinstall when you want to check. The friction of reinstalling reduces automatic opens.
- Message-only mode: Use Snapchat exclusively for direct messages, avoiding Stories, Spotlight, and Discover content.
- Communicate the change: Tell friends you're checking Snapchat less frequently. Social pressure is often self-imposed.
FAQ
How much time does the average person spend on Snapchat per day?
The average is 30 minutes per day for users 18+ globally (Snapchat internal research, 2023; eMarketer, 2023). However, usage varies significantly by age: 18-24 year olds spend 28-35 minutes daily, while US teens average 1 hour 30 minutes per day (Social Pilot, 2025; Exploding Topics, 2026).
How does Snapchat screen time compare to other social media apps?
Snapchat (30 min/day) ranks 6th among major platforms in total time spent, trailing TikTok (53.8 min) by 79%, YouTube (48.7 min) by 62%, and Instagram (33.1 min) by 10%, but nearly matching Facebook (30.9 min). However, Snapchat leads all platforms in open frequency at 30-40 times per day. (eMarketer, 2024-2025; Backlinko, 2025)
How many times per day do people open Snapchat?
Users open Snapchat 30-40 times per day on average, more frequently than any other social platform. This constant checking pattern is driven by streak mechanics, ephemeral messaging, and notification design. (Snapchat internal via Backlinko, 2025; Reddit/Analyzify, 2024)
What percentage of teens use Snapchat?
55% of US teens use Snapchat daily, and approximately 12% use it "almost constantly". Snapchat reaches 75% of 13-34 year-olds in the US. Teen usage has remained stable at around 54-55% weekly from 2020-2024. (Pew Research, 2024; Snapchat Investor Day 2023)
How many Snaps are sent per day?
5+ billion Snaps are created daily, along with over 4 billion chats sent per day, demonstrating Snapchat's role as a primary messaging platform for younger users. (Snapchat official via The Social Shepherd, 2026; Thunderbit, 2026)
What is Snapchat's biggest demographic?
The 18-24 age group represents 38.1% of Snapchat's global ad audience, making it by far the largest demographic. Overall, 51.1% of US monthly users are Gen Z, the highest Gen Z concentration of any major platform. (DataReportal via Backlinko, 2025; Backlinko, 2024)
How many people use Snapchat daily?
414-453 million people use Snapchat daily worldwide (the variation reflects different measurement methods and timeframes). This represents strong daily engagement, with users checking the app 30-40 times throughout the day. (Backlinko, 2024; Snapchat for Business, 2025)
How does Snapchat's streak feature affect usage?
Snapchat streaks require daily engagement to maintain, creating social obligation that drives usage regardless of desire to check the app. This game mechanic is designed to increase daily active users and session frequency. Breaking streaks intentionally or setting specific streak-maintenance times (rather than checking whenever notifications arrive) can help reduce the compulsive checking pattern.
What country uses Snapchat the most?
By total users, India leads with 200.97 million, followed by the United States with 106.24 million. By penetration rate (percentage of 18+ population), Saudi Arabia leads at 76.2%, followed by Norway at 71.7%. (DataReportal via Backlinko, 2025)
How can I reduce my Snapchat screen time?
The most effective strategies: (1) disable all notifications to break the constant-checking cycle, (2) remove Snapchat from your home screen to add friction to opens, (3) let streaks die or set one specific time daily to maintain them, (4) use iOS Screen Time limits with a passcode held by someone else, (5) batch communication by checking 2-3 times daily instead of responding immediately to every message.
Conclusion
Snapchat users spend 30 minutes per day on the platform on average, but that number obscures Snapchat's defining characteristic: users open the app 30-40 times daily, more frequently than any other social platform. While the total time spent is lower than TikTok (53.8 min), Instagram (33.1 min), or YouTube (48.7 min), the constant interruption pattern creates a different kind of attention capture.
With 51.1% of US users being Gen Z and 55% of teens using it daily, Snapchat has successfully defended its youth-focused niche despite aggressive competition from Instagram Stories and TikTok. The platform's 414 million daily active users grew 10.4% year-over-year, and teen usage has remained stable at 54-55% weekly from 2020-2024.
What makes Snapchat unique is its feature ecosystem: 5+ billion Snaps created daily, 250+ million users engaging with AR lenses daily, and 350+ million accessing Snap Map monthly. These features drive the 30-40 daily opens pattern. Streak mechanics create social obligation. Ephemeral messaging creates FOMO. AR filters add novelty. Location sharing adds discovery. The result is an app users check constantly, even when total daily time is moderate.
The mental health implications differ from other platforms. Rather than passive scrolling (Instagram) or algorithmic rabbit holes (YouTube), Snapchat creates an "always on" culture. The 30-40 daily interruptions fragment attention throughout the day, even if individual checks are brief. Research shows this constant context-switching has cognitive costs: reduced focus, lower task completion, and increased stress from perpetual availability expectations.
For the 52% of teens who want to reduce screen time but 46% who don't know how, Snapchat's streak mechanics present a particular challenge. Breaking streaks requires accepting that a game mechanic designed to drive daily engagement doesn't measure friendship quality. Tools that introduce friction - removing the app from your home screen, disabling notifications, batching communication to specific times, or using interfaces like Blank Spaces that remove visual triggers - help ensure opens are conscious choices rather than reflexive responses to notifications.
The question isn't whether Snapchat serves a valuable purpose. For many Gen Z users, it's their primary messaging platform. The question is whether 30-40 interruptions per day serves your goals, or whether the constant checking has become a habit disconnected from actual communication needs.
Sources
- Backlinko (2025) for user base, daily active users, and growth statistics
- Pew Research Center (2024) for teen usage patterns and daily engagement data
- Exploding Topics (2026) for teen screen time by platform and health correlations
- Social Pilot (2025) for age-specific usage time breakdowns
- Twin Strata (2025) for US adult usage data
- Statista (2024-2026) for demographics and revenue projections
- Snapchat Newsroom (2023-2025) for official company statistics
- Snapchat Investor Relations for AR lens engagement and Spotlight data
- Snapchat for Business (2025) for daily active user data
- Thunderbit (2026) for daily chat volume
- Common Sense Media for longitudinal teen media use research
- CDC (2025) for teen screen time and health outcomes
